ux | carpportfolio

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Hello, I’m Carol-Anne Ryce-Paul, a Senior User Experience and Brand Design Lead with extensive experience creating innovative, human-centred solutions.

With a background in global brand marketing and creative services, I specialize in delivering clean, compelling designs that align with strategic brand goals. I’ve worked with top international companies where I’ve led UX and brand design projects that simplify communications and elevate user experiences.

My expertise lies in blending design, technology, and empathy to craft intuitive, impactful experiences that drive meaningful engagement. Look at my experience design projects, which have created diverse experiences across industries and technologies.

SENIOR WALKABILITY PROJECT

WandeRest is a service design project focused on improving walkability for seniors aged 65+ in urban environments. The service helps seniors locate nearby rest spaces, making walking safer and more enjoyable. This project was developed through user research, ideation, and testing, with insights gathered from seniors and businesses.

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AIRA x CHASE ACCESSIBILITY RESEARCH

The Aira Visual Interpreting app research project focused on improving the in-branch and ATM experiences for JPMorgan Chase's blind and low-vision customers. Through the Branch Innovation Lab, we explored how assistive technology could address accessibility issues, enhance customer interactions, and increase inclusivity in banking.

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CONVERSATIONAL AI CONCIERGE

In the case study, Carol-Anne spearheaded the design and implementation of a Conversational AI Concierge, leveraging advanced Artificial Intelligence and Digital People avatars to redefine customer engagement in banking.

The system uses conversational AI to provide a human-like, personalized experience, allowing customers to interact with virtual concierges for tasks ranging from account inquiries to scheduling appointments. The AI concierge offers seamless service across multiple touchpoints through natural language processing and machine learning, fostering banker efficiency and customer satisfaction. Carol-Anne ensured the AI-driven interactions were intuitive, accessible, and empathetic, pushing the boundaries of conversational AI in the banking sector.

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BRANCH AUTHENTICATION USING QR-CODE, NFC, + FACIAL BIOMETRICS

Carol-Anne Ryce-Paul led the design and development of an innovative branch authentication system integrating QR code, NFC, and facial biometrics to create a seamless and secure banking experience. The solution allowed customers to authenticate their identity once and remain verified throughout their branch visit, reducing fraud and streamlining customer interactions.