Sesame China Launch: Bridging Cultures with Familiar Warmth and Local Flair

The branding for the Sesame China launch is thoughtfully crafted to celebrate the beloved Sesame Street characters while connecting with Chinese audiences through culturally resonant design choices. This identity blends iconic Sesame Street elements—such as vibrant colours and friendly characters—with traditional Chinese motifs and patterns.

The careful selection of colours, such as red and gold, reflects cultural significance, symbolizing good fortune and joy. The typography combines familiar Western fonts with clean, modern Chinese characters, creating a bridge between cultures.

The Sesame China brand delivers a warm, playful, and culturally attuned experience that resonates with new generations through this unique visual language.

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An orange background with a repeating pattern of tiny hearts and the word "hello" written in large,

A colorful book cover features a vibrant blue background, a multicolored stack of five cylindrical b

An assortment of booklets open on a table, showcasing their covers and contents.

A close-up image of a white envelope’s corner, with an embossed “125 EASTERN PARKWAY” visible at the

A pink background features seven colorful buttons arranged in a circular formation, each with a uniq

experience + brand designer

carol-anne ryce-paul

Sesame China Launch: Bridging Cultures with Familiar Warmth and Local Flair