The visual and interaction design for the Fisher-Price Amazon redesign focuses on creating an engaging shopping experience while maintaining a seamless, professional e-commerce flow. 

 

Bold, vibrant colours and playful typography reflect the brand's joyful essence, while the streamlined layout ensures ease of use for parents and caregivers. 

 

Interactive elements such as intuitive filters, product carousels, and quick-view options enhance the browsing experience, making it simple for users to quickly find what they need. A responsive design ensures optimal device performance, allowing customers to easily shop on desktop, tablet, or mobile.

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