The visual and interaction design for the Fisher-Price Power Wheels e-commerce redesign and YouTube channel aims to create an immersive and user-friendly experience for parents and children. The e-commerce platform incorporates bold, vibrant colours and playful imagery to align with the brand’s fun, adventurous spirit while ensuring intuitive navigation and smooth transactions. 

 

Optimized product pages, interactive features, and easy-to-use filters easily guide users to their perfect ride-on toy. For the YouTube channel, a cohesive design style reinforces the brand’s playful identity, with vibrant thumbnails and a child-friendly layout inviting content exploration. 

 

Thoughtful design elements across both platforms—engaging micro-interactions, clear calls-to-action, and consistent branding—enhance usability and strengthen the overall customer experience.