The Fisher-Price web marketing project’s visual, graphic, and interaction design focuses on delivering an engaging, friendly experience that reinforces the brand’s playful and nurturing qualities. 

​

A vibrant colour palette and whimsical, illustrated graphics bring the brand to life, while intuitive, easy-to-navigate layouts ensure a seamless user journey. Thoughtful interaction design elements, such as interactive product carousels and smooth hover effects, guide users naturally through the content while enhancing engagement. 

​

The design includes compelling calls to action, encouraging exploration and driving conversions. Every visual decision aligns with Fisher-Price’s core values of fun, safety, and creativity, creating an interactive experience connecting parents and children in meaningful ways.

​