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Liberated Success

Project Overview: Redesign of the Liberated Success Logo and Creation of a Brand Identity
Liberated Success Previous Logo

Liberated Success is a forward-thinking organization that empowers individuals to achieve personal and professional growth through innovative educational programs and resources. As the organization expands its impact, developing a cohesive and modern brand identity that reflects its core values and mission has become essential.

 

This project aims to redesign the Liberated Success logo and create a comprehensive brand identity that resonates with its diverse audience and strengthens its presence in the market.

Objectives

Redesign the Logo: Develop a new logo that captures the essence of Liberated Success—empowerment, growth, and innovation. The logo should be versatile, memorable, and suitable for various applications, including digital and print media.

Create a Brand Identity: Establish a unified visual language that includes color schemes, typography, imagery, and graphic elements. This brand identity should be consistent across all touchpoints and communications, ensuring a cohesive and professional appearance.

Reflect Core Values: The new logo and brand identity should embody Liberated Success's core values: inclusivity, empowerment, innovation, and education. They should appeal to a broad audience, including students, educators, and professionals seeking personal and career development.

Liberated Success Logo From Brand Guide.png

Design Process

Research and Discovery: Conduct thorough research to understand Liberated Success’s mission, values, and target audience. Analyze competitor brands and industry trends to identify opportunities for differentiation.

Concept Development: Based on the insights gathered, generate multiple logo concepts and brand identity options. Explore different design directions, considering factors such as color psychology, typography, and symbolism.

Client Collaboration: Present initial concepts to key stakeholders at Liberated Success for feedback. Collaborate closely with the client to refine the designs, ensuring they align with their vision and objectives.

Refinement and Finalization: Iterate on the selected concepts, making necessary adjustments based on client feedback. Finalize the logo and brand identity elements, creating a comprehensive brand guideline document to ensure consistency in future applications.

Implementation and Rollout: Assist Liberated Success with the implementation of the new logo and brand identity across various platforms and materials. Provide support for creating brand assets such as business cards, letterheads, social media graphics, and website elements.

Liberated Success Brand Personality Page

Expected Outcomes

A modern, impactful logo that effectively communicates the essence of Liberated Success.

A cohesive and versatile brand identity that enhances the organization’s visual presence and supports its growth.


Increased brand recognition and engagement among Liberated Success’s target audience.

A comprehensive brand guideline document to ensure consistency in future branding efforts.

LS_BrandGuide_vF_October2021 2_Page_18.png

Conclusion

The redesign of the Liberated Success logo and the creation of a new brand identity are critical steps in reinforcing the organization’s commitment to empowerment and innovation.

By developing a visually compelling and consistent brand, Liberated Success can better connect with its audience, communicate its values, and achieve its mission of fostering personal and professional growth.

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