Trip Chick

User Experience Design Bootcamp - Personal Travel App

PROJECT OBJECTIVES

Your team has decided to build a travel itinerary app. The goal is to empower users to easily plan and organize an entire vacation schedule using this tool.

The expected goal is to start with an MVP: a product with just enough features and experience to provide the desired experience for the users.

As the UX designers, you will do the user research, then create the navigation flows, interactions, transitions, and layouts for this new product.

The team is responsible for:

Identify what potential travellers want and needs are
Understand how people use the information for travel planning
Design the app experience, using existing or new design patterns
Design the interface for main screens
Perform user research to test the usefulness and usability of your designs

POTENTIAL FEATURES

Sign-Up & Login
User lookup of destination/ landmark information for planning purposes
Timeline view
Customization of the trip/itinerary
Itinerary lookup, usage, and edit
Utilize the smartphone’s built-in capabilities such as GPS, contacts etc.

HOW MIGHT WE

How might we empower users to easily plan and organize a vacation schedule using this tool on their mobile device?

OUR SOLUTION

THE UX TEAM

(roles were fluid within the team. All members of the team participated in all roles from research to design)

Moyl Cledera

Georgia Gallavin

Casey Grayson

Alina Petrichyn

Carol-Anne Ryce-Paul

Maria Jesus Verdugo

INTERVIEW QUESTIONS

Question 1:
Do you travel alone? If not, why not?

Question 2:
Tell us about the last time you traveled by yourself.

Question 3:
What was the best part? Worst part?

Question 4:
What could have made it better?

Question 5:
Did you feel safe? If not, why?
If yes, why? Where?

RESEARCH FINDINGS

We conducted user interviews and questionnaires about our core user’s travel habits and needs.

WHAT OUR SUBJECTS TOLD US THEY WANTED

To Feel Safe When Traveling Alone
The Ability to Send Messages to Loved Ones Back Home
The Ability to Share Experiences While Traveling
Travel Advice from Friends and Reviews from Peers Over the Internet
The Ability to Use GPS

INSIGHTS and IDEAS

We used our research and testing to find out

WHAT DO WE NEED FOR OUR APP TO BE USEFUL TO OUR USER

Ease of use
GPS enabled
Ability to share experiences and use social media
Customization of your trip and itinerary
Ability to notify a friend back home that you have arrived safely / leaving the location
Tips and assistance at the travel location from locals and those who have traveled to the area before
Info and activities for the Solo Traveler
Matching up people who liked to plan and research a trip with people who didn’t want to

SECONDARY RESEARCH

Travel magazines, the film Taken, travel websites like Lonely Planet

PERSONAS

USER SCENARIO

Annie arrives at the airport in Jamaica and turns on her phone and logs into the app using a username and password. She receives a tip about airport transportation for that airport. She arrives at the hotel and opens the app and chooses to let her contact know that she has arrived safely at the hotel. Three days prior, Annie had designated her bestie, Sarah, to be her point of contact while on her trip.

Annie unpacks and decides to go to eat lunch. She opens the app and chooses the option on the main menu for “food” among the options that include “Contact,” “Activities,” “Transportation” and “Help!” The best results will be shown based on criteria like distance, price, type and sketchiness level. If dissatisfied, she can input other preferences. She goes to a restaurant, enjoys a lovely meal and then decides to review the restaurant as well.

USER JOURNEY

USER TESTING

These wireframe screens are made in Balsamiq and loaded onto our iPhones and iPads. They were shown to ordinary people in the street who were introduced to the app's premise and asked to interact with the interactive wireframes.

We were given helpful information to continue making our app successful.