User Experience Design Bootcamp - Personal Travel App
Your team has decided to build a travel itinerary app. The goal is to empower users to easily plan and organize an entire vacation schedule using this tool.
The expected goal is to start with an MVP: a product with just enough features and experience to provide the desired experience for the users.
As the UX designers, you will do the user research, then create the navigation flows, interactions, transitions, and layouts for this new product.
The team is responsible for:
Identify what potential travellers want and needs are
Understand how people use the information for travel planning
Design the app experience, using existing or new design patterns
Design the interface for main screens
Perform user research to test the usefulness and usability of your designs
Sign-Up & Login
User lookup of destination/ landmark information for planning purposes
Customization of the trip/itinerary
Itinerary lookup, usage, and edit
Utilize the smartphone’s built-in capabilities such as GPS, contacts etc.
HOW MIGHT WE
How might we empower users to easily plan and organize a vacation schedule using this tool on their mobile device?
THE UX TEAM
(roles were fluid within the team. All members of the team participated in all roles from research to design)
Maria Jesus Verdugo
Initial Interview Questions
Do you travel alone? If not, why not?
Tell us about the last time you
travelled by yourself?
What was the best part? worst part?
What could have made it better?
Did you feel safe? If not, why?
If yes, why? Where?
We conducted user interviews and questionnaires about our core user’s current travel habits and needs.
WHAT OUR SUBJECTS TOLD US THEY WANTED
To Feel Safe When Traveling Alone
The Ability to Send Messages to Loved Ones Back Home
The Ability to Share Experiences While Traveling
Travel Advice from Friends and Reviews from Peers Over the Internet
The Ability to Use GPS
INSIGHTS and IDEAS
We used our research and testing to find out
WHAT DO WE NEED FOR OUR APP TO BE USEFUL TO OUR USER
Ease of use
Ability to share experiences and use social media
Customization of your trip and itinerary
Ability to notify a friend back home that you have arrived safely / leaving the location
Tips and assistance at the travel location from locals and those who have travelled to the location before
Info and activities for the Solo Traveler
Matching up people who liked to plan and research a trip, with people who didn’t like to
Travel magazines, the film Taken, travel websites like Lonely Planet
Annie arrives at the airport in Jamaica and turns on her phone and logs into
the app using a user name and password. She receives a tip about airport
transportation for that airport. She arrives at the hotel and opens the app and
chooses to let her contact know that she has arrived safely at the hotel. Three days prior, Annie had designated her bestie, Sarah, to be her point of contact while on her trip.
Annie unpacks and decides to go to eat lunch. She opens the app and chooses the option on the main menu for “food” among the options that include “Contact,” “Activities,” “Transportation” and “Help!” The best results will be shown based on criteria like distance, price, type and sketchiness level. If dissatisfied, she can input other preferences. She goes to a restaurant, enjoys a lovely meal and then decides to review the restaurant as well.
These wireframe screens made in Balsamiq and loaded on to our iPhones and
iPads. They were shown to ordinary people in the street who were introduced to the premise of the app and asked to interact with the interactive wireframes.
We were given useful information to continue making our app successful.
COMMENTS, RECOMMENDATIONS AND REVISIONS
Feedback to understand what’s working and what isn’t
Is the app only for women?
Crowded screen, too many tasks
User flow is too complex
REVISED AND IMPROVED WIREFRAMES FROM USER TESTING
INITIAL VISUAL IDENTITY and UI DESIGN
Conduct further user testing with higher fidelity design to understand how the app helps the user
Test on more users, perhaps at an airport/train or bus station
DESIGN TOOLS USED
Pencils, paper and pens
Sticky notes, dots and sharpies