Trip Chick

User Experience Design Bootcamp - Personal Travel App

 

PROJECT OBJECTIVES

Your team has decided to build a travel itinerary app. The goal is to empower users to easily plan and organize an entire vacation schedule using this tool.

The expected goal is to start with an MVP: a product with just enough features and experience to provide the desired experience for the users.

As the UX designers, you will do the user research, then create the navigation flows, interactions, transitions, and layouts for this new product.

 

The team is responsible for:

  • Identify what potential travellers want and needs are

  • Understand how people use the information for travel planning

  • Design the app experience, using existing or new design patterns

  • Design the interface for main screens

  • Perform user research to test the usefulness and usability of your designs

 

POTENTIAL FEATURES

  • Sign-Up & Login

  • User lookup of destination/ landmark information for planning purposes

  • Timeline view

  • Customization of the trip/itinerary

  • Itinerary lookup, usage, and edit

  • Utilize the smartphone’s built-in capabilities such as GPS, contacts etc.

 

 

HOW MIGHT WE

How might we empower users to easily plan and organize a vacation schedule using this tool on their mobile device?​

OUR SOLUTION

THE UX TEAM

(roles were fluid within the team. All members of the team participated in all roles from research to design)  

Moyl Cledera

Georgia Gallavin

Casey Grayson

Alina Petrichyn

Carol-Anne Ryce-Paul

Maria Jesus Verdugo

INSIGHTS

Initial Interview Questions 

 

Question 1:
Do you travel alone? If not, why not?

 

Question 2:
Tell us about the last time you
travelled by yourself?

 

Question 3:
What was the best part? worst part?

 

Question 4:
What could have made it better?

 

Question 5:
Did you feel safe? If not, why?
If yes, why? Where?

PERSONAS

USER FLOW

RESEARCH FINDINGS

We conducted user interviews and questionnaires about our core user’s current travel habits and needs.

 

WHAT OUR SUBJECTS TOLD US THEY WANTED

  • To Feel Safe When Traveling Alone

  • The Ability to Send Messages to Loved Ones Back Home

  • The Ability to Share Experiences While Traveling

  • Travel Advice from Friends and Reviews from Peers Over the Internet

  • The Ability to Use GPS

 

INSIGHTS and IDEAS

We used our research and testing to find out

 

WHAT DO WE NEED FOR OUR APP TO BE USEFUL TO OUR USER

  • Ease of use

  • GPS enabled

  • Ability to share experiences and use social media

  • Customization of your trip and itinerary

  • Ability to notify a friend back home that you have arrived safely / leaving the location

  • Tips and assistance at the travel location from locals and those who have travelled to the location before

  • Info and activities for the Solo Traveler

  • Matching up people who liked to plan and research a trip, with people who didn’t like to

 

SECONDARY RESEARCH

Travel magazines, the film Taken, travel websites like Lonely Planet

 

 

USER JOURNEY

 

USER SCENARIO

Annie arrives at the airport in Jamaica and turns on her phone and logs into

the app using a user name and password. She receives a tip about airport

transportation for that airport. She arrives at the hotel and opens the app and

chooses to let her contact know that she has arrived safely at the hotel. Three days prior, Annie had designated her bestie, Sarah, to be her point of contact while on her trip.

 

Annie unpacks and decides to go to eat lunch. She opens the app and chooses the option on the main menu for “food” among the options that include “Contact,” “Activities,” “Transportation” and “Help!” The best results will be shown based on criteria like distance, price, type and sketchiness level. If dissatisfied, she can input other preferences. She goes to a restaurant, enjoys a lovely meal and then decides to review the restaurant as well.

USER TESTING

These wireframe screens made in Balsamiq and loaded on to our iPhones and

iPads. They were shown to ordinary people in the street who were introduced to the premise of the app and asked to interact with the interactive wireframes.

 

We were given useful information to continue making our app successful.

COMMENTS, RECOMMENDATIONS AND REVISIONS

Feedback to understand what’s working and what isn’t

 

  • The name? 

  • Is the app only for women?

  • Crowded screen, too many tasks

  • User flow is too complex

REVISED AND IMPROVED WIREFRAMES FROM USER TESTING​​​

INITIAL VISUAL IDENTITY and UI DESIGN

FUTURE STEPS

Conduct further user testing with higher fidelity design to understand how the app helps the user

Test on more users, perhaps at an airport/train or bus station

 

DESIGN TOOLS USED

Adobe Illustrator

Adobe Photoshop

Balsamiq

Pencils, paper and pens

Sticky notes, dots and sharpies

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