Fisher-Price Power Wheels Brand

 

 

The Challenge 

The Power Wheels digital media and marketing team requested visual designs for their new YouTube channel.

 

The Team

Research + Design - Carol-Anne Ryce-Paul

Design Director - Lauren Bingel

 

The Client 

Power Wheels digital marketing team

 

Client’s Needs and Business Goals

 

 

 

Research

We conducted a client interview, research of current digital and social media assets, pages and posts of the brand, we requested information on who would use the website and how the marketing department would use the site. There was little or no previous Power Wheels branded postings. All previous postings were under the Fisher-Price brand. 

 

Competitive Research

 

 

 

The User

First Name Initial. – Age XX’s - How initial product or service was tested with user

Pros: .

Challenges: 

 

 

 

First Name Initial. – Age XX’s - How initial product or service was tested with user

Pros: .

Challenges: 

 

 

 

 

User Needs

 

 

 

 

User Journey

 

 

 

 

Ideation

 

 

 

Proto-personas

We had users test 

 

 

 

 

How May We

How may we 

 

 

 

PERSONAS - their goals, needs & frustrations

Personal Summary

Name is (description) 

 

 

Needs/Behaviors

 

 

 

Demographics

Age

Gender

Race

 

 

Location: Urban/Suburban/Rural

 

 

 

Pain Points

 

 

 

Define FEATURES and PRIORITIZE FEATURES

 

 

 

 

USER FLOWS to understand the steps

users need to take to accomplish a goal

 

 

 

 

APP MAP to detail the pages

and sections of your product

 

 

 

 

Design Implementation

SKETCHES to explore design & interaction ideas

(show different types of sketches, user journeys, and user-flows)

 

 

 

WIREFRAMES - scale, priority, navigation, interactions

(show wireframes and user-flows with wireframes)

 

 

 

UI Design

PROTOTYPE to test assumptions with users

 

 

 

FEEDBACK to understand what’s working and what isn’t